Sustainable exhibition concept: Better Stands Gold certification for the embedded world 2026 Booth

Exhibitions are key platforms for innovation, exchange, and business development. At the same time, they often involve significant resource consumption and generate considerable amounts of waste. A major contributing factor is the exhibition booths themselves – for example through temporary constructions, carpets, packaging, and single-use materials.

This is exactly where the Better Stands program comes in. Its goal is to eliminate single-use exhibition booths and transition the industry to reusable structures by 2030. As part of this initiative, booths are recognized for particularly strong concepts focused on reusability and resource efficiency. Resource and energy efficiency are also key pillars of DATA MODUL’s sustainability approach. We are therefore proud that our booth received Gold status within the Better Stands program.

Together with our booth design partner Heilmaier GmbH Messedesign, we developed a concept based on a modular system such as Aluvision combined with a flexible construction framework. This approach allows a large share of the booth elements to be reused multiple times. The structure is built around aluminum frames that can be assembled in different configurations, making it easy to adapt the booth to various sizes and layouts. Graphics and displays can be integrated quickly, replaced when needed, and reused for future events. As a result, the modular booth concept can be efficiently deployed at both national and international exhibitions.

This approach brings environmental and economic benefits at the same time: a more resource-conscious booth design reduces waste, lowers planning and coordination efforts, and helps minimize costs. These results encourage us to continue pursuing this approach consistently in our future exhibition appearances.

We would like to thank all colleagues and project partners whose dedication and teamwork contributed to the success of this exhibition concept.